The role of the craftsman

Made in Italy excellence, especially in this period, is definitely a competitive advantage. Quality, exclusivity and prestige are the adjectives that best describe Made in Italy and, more specifically, are also the leitmotif of Marchi Cucine. Merit of ancient traditions carried on until today and a constant presence that is the artisan, of which Italy is the cradle.

To cite just a few numbers, in Italy this sector has more than one million companies, accounting for about 30 percent of the national total. The largest concentration of businesses is found in Lombardy, Veneto and Emilia Romagna, although many regions in southern Italy show remarkable growth rates.

Further help to this sector is being given by digital technology, the Web and Social Networks. In fact, Made in Italy craftsmanship, albeit in small steps, is glimpsing a new renaissance: rediscovered and reevaluated, it is coming out of local visibility and facing, with more simplicity and immediacy, the global market.

However, great value is still placed on manual labor, and the motivation is linked to personal creativity, the passion of “handmade and made-to-measure,” and high technical and artistic competence. In all this, the craftsman Marchi is a figure who has also been able to link himself to design, new trends and tastes, bringing his irreplaceable know-how to the changes that accompany us in our daily lives.

In fact, the production of Marchi kitchens requires manual processing techniques at a high technical and professional level, including the use of state-of-the-art equipment. However, it excludes manufacturing processes carried out in series, a detail that is close to our hearts.

Additionally, alongside the classic figure of the craftsman, a new one emerges today, one that uses digital technologies and new media both to offer services and visibility to the traditional artisan class and to physically create design and craftsmanship. Thus is born a productive reality composed of digital artisans, who seem to have finally conquered the centrality of this world of savoir-faire, giving the right space to Italian history, culture and traditions.

This is undoubtedly one of the best paths for an Italian economic renaissance that Marchi Cucine has been taking for some time, and it is also thanks to the resourcefulness of our wood craftsmen that this union of forces is now possible. Those who know us well know how much our artists are the backbone of Marchi Cucine: we will never stop singing their praises and appreciating them for the craftsmanship with which they literally bring to life every kitchen we create.

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